Using WordPress to tell the story behind your business

What do you think your website is for? To Sell Stuff? Harvest Leads? Convert Customers? Win Business? It doesn’t matter. You’ll achieve none of these unless your customer knows your story – and believes it. Your story is more than the tale of how you came to market, it is everything you are trying give to… Continue reading Using WordPress to tell the story behind your business

Integrating your website with your Content Marketing Strategy

With so much research having been performed into website usability and web / human interactions in general there is now very little chance that you will achieve your marketing aims through simply having a beautiful website. Why then do we see so much money poured into “website creation” ? Your website will either simply a… Continue reading Integrating your website with your Content Marketing Strategy

What is Content Marketing

Content Marketing is the ‘Umbrella Term’ for an integrated web based digital marketing campaign.

It covers your website, email, social, digital advertising and ultimately improves your visibility in both Google and the Social Networks.