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Writing
Using WordPress to tell the story behind your business
What do you think your website is for? To Sell Stuff? Harvest Leads? Convert Customers? Win Business? It doesn’t matter. You’ll achieve none of these unless your customer knows your…
Boosting Conversion Rates with Landing Pages
Landing pages are the term given to single pages that are designed to convert a site visitor into a sales lead. When we market online we tend to make a…
Integrating your website with your Content Marketing Strategy
With so much research having been performed into website usability and web / human interactions in general there is now very little chance that you will achieve your marketing aims…
Driving Content Marketing with Competitions
Competitions are rarely useful for building a properly qualified audience, but can be great when a brand needs to build a good bit of noise, for example when launching. You…
Filling Your Sales Funnel With Webinars
Webinars are live presentations delivered over the web. These are a great way to again establish yourself as an expert in your field. They work well when you have a…
Using Infographics for Digital Marketing
Infographics are created by using graphical elements to illustrate data, and more importantly the relationships between data more effectively than if they were simply just written. A basic bar chart…
Video Marketing for Brands
Branded Video simply refers to any video content you’ve been able to slap a logo on and with that in mind, the days of video being expensive and difficult are…
Boosting Sales with a White Paper
White Papers are lengthy documents written in an executive style and work best when describing how to use your product or service to solve your customers problem. The key to…
How to write a professional blog article
When we say long form we are talking about 900 – 2000 word original articles written to specifically address the key concerns of your customers. Ideally a sequence of articles…
What is Content Marketing
Content Marketing is the ‘Umbrella Term’ for an integrated web based digital marketing campaign. It covers your website, email, social, digital advertising and ultimately improves your visibility in both Google…