What do you think your website is for? To Sell Stuff? Harvest Leads? Convert Customers? Win Business? It doesn’t matter. You’ll achieve none of these unless your customer knows your story – and believes it. Your story is more than the tale of how you came to market, it is everything you have to offer the… Continue reading Using WordPress to tell the story behind your business
Landing pages are the term given to single pages that are designed to convert a site visitor into a sales lead. When we market online we tend to make a link back to our website the main call to action (“Click Here” to sign up etc) If we simply point this link towards the home… Continue reading Boosting Conversion Rates with Landing Pages
With so much research having been performed into website usability and web / human interactions in general there is now very little chance that you will achieve your marketing aims through simply having a beautiful website. Why then do we see so much money poured into “website creation” ? Your website will either simply a… Continue reading Integrating your website with your Content Marketing Strategy
Competitions are rarely useful for building a properly qualified audience, but can be great when a brand needs to build a good bit of noise, for example when launching. You will have seen many various types of competition doing the rounds on the social networks. Most of are of a “retweet to win” or “like… Continue reading Driving Content Marketing with Competitions
Webinars are live presentations delivered over the web. These are a great way to again establish yourself as an expert in your field. They work well when you have a strong email marketing list. Host a monthly webinar, whereby up to 15 people can log into the presentation and ask you questions. These are brilliant… Continue reading Filling Your Sales Funnel With Webinars
Infographics are created by using graphical elements to illustrate data, and more importantly the relationships between data more effectively than if they were simply just written. A basic bar chart is a form of infographic, as is a flowchart, but these days infographics are often used as a marketing device and as such feature lavish… Continue reading Using Infographics for Digital Marketing
Branded Video simply refers to any video content you’ve been able to slap a logo on and with that in mind, the days of video being expensive and difficult are long over. The YouTube age has shown us that we can film our content on pretty much anything as long as the subject is well… Continue reading Video Marketing for Brands
White Papers are lengthy documents written in an executive style and work best when describing how to use your product or service to solve your customers problem. The key to a good white paper is an authoritative tone and solid research to back up your argument. I like to use them when competing for technical… Continue reading Boosting Sales with a White Paper
When we say long form we are talking about 900 – 2000 word original articles written to specifically address the key concerns of your customers. Ideally a sequence of articles to answer all major objections you need to handle when making a sale. These articles contain the main elements of your sales strategies and the… Continue reading How to write a professional blog article
Content Marketing is the ‘Umbrella Term’ for an integrated web based digital marketing campaign.
It covers your website, email, social, digital advertising and ultimately improves your visibility in both Google and the Social Networks.