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Using WordPress to tell the story behind your business
What do you think your website is for? To Sell Stuff? Harvest Leads? Convert Customers? Win Business? It doesn’t matter. You’ll achieve none of these unless your customer knows your story. Your story is more than the tale of how you came to market, it is everything you are trying give to your customers; your …
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Boosting Conversion Rates with Landing Pages
Landing pages are the term given to single pages that are designed to convert a site visitor into a sales lead. When we market online we tend to make a link back to our website the main call to action (“Click Here” to sign up etc) If we simply point this link towards the home …
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Integrating your website with your Content Marketing Strategy
With so much research having been performed into website usability and web / human interactions in general there is now very little chance that you will achieve your marketing aims through simply having a beautiful website. Why then do we see so much money poured into “website creation” ? Your website will either simply a …
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